XtraWine
Xtrawine is an e-commerce platform specialising in Italian wines. Customers can choose from an extensive collection of 10,000 labels, featuring a diverse range of Italian and international wines and spirits. Additionally, they can explore detailed ratings for each wine, consult information sheets, discover expert pairing recommendations, and enjoy exclusive access to special offers. Xtrawine has won many industry awards, but it lacks its own app.
I designed an app with 3 main functions (see the blog post for more about this process):
⁘ Search, compare & buy: users can conduct searches, filter results, explore wine profiles, read and add reviews, and place online orders with secure payments;
⁘ My Virtual Sommelier: a virtual assistant that suggests ideal pairings for meals and recommends the best wine shops and cellars within a selected geographic radius;
⁘ My Virtual Cellar: users can create their virtual cellar by scanning wine labels.
The “Search, compare & buy” feature incorporates a robust search engine, tapping into the extensive XtraWine database of 10,000 labels. Users can filter wines by various criteria such as types, countries, regions, grape varieties, styles, vintage, price range, pairings, and active promotions. Product sheets leverage the rich information from the site’s “Features” section. Users can rate wines, leave comments, and add personal notes, choosing to share or keep them private. Additionally, the feature facilitates secure online purchases with available payment methods, displaying the estimated delivery date.
“My Virtual Sommelier” provides additional insights on displayed wines. It offers suggestions to guide users toward optimal consumption, including details such as the ideal serving temperature, recommended decanting time, longevity, and suitable pairings. The app’s integrated label scanning and AI-driven virtual sommelier extend these details to wines consumed outside the home. With user consent, the virtual sommelier can also recommend the best wine shops and cellars within a specified geographical radius, leveraging untapped proximity-based marketing opportunities not explored by top apps such as Vivino and Delectable. This feature addresses the demand for guidance in selecting wines, a need underscored by the popularity of Delectable.
Lastly, the “My Virtual Cellar” feature, inspired by a similar function in Vivino app, empowers users to build their personal wine collection by scanning and saving wine labels. Accessing their cellar, users can review information sheets for each saved wine, whether present in the Xtrawine database or added manually. The cellar can be shared with the XtraWine community, either in its entirety or selectively for specific labels or categories, or kept private based on user preferences. This section includes a search engine for easy navigation within the collection, utilising the same criteria as the “Search, compare & buy” function.
Dive deeper into the method and process I followed for this project in my dedicated blog post.
Eva De Crescenzo 