Versace

A minisite for Versace “Virtus” Bag, with a homepage presenting the collection and a lookbook with a complete catalogue.

This project involved digitizing a PDF catalog while preserving the bold, contemporary style of a historic Italian luxury fashion brand.
I designed a clean, minimal interface to highlight the visuals, with a dynamic homepage layout showcasing colorful and detailed shots that emphasize the craftsmanship of each product.
The lookbook opens with a slideshow of campaign pictures, followed by a product grid featuring item images, names, brief descriptions with patterns and textures, and a clear call to action. Navigation features a slider for the three main pages, a search field, and filters, ensuring an optimal user experience.
Discover the digital marketing strategies of top luxury brands in my blog post.