TrueBlue

I designed the brand identity, the design system and the UI for the responsive website of an online banking company, as my UI Design Certification final project at UX Design Institute.

I set out to define a brand identity that captured the brand’s core values – playful, clear, and trustworthy – while resonating with its target audience: young users confident in online banking. I then worked to ensure consistency across the interface, building a clear visual hierarchy and seamless usability.