The North Face

Newsletter subscription campaign with mobile-friendly email and mobile responsive landing pages for The North Face UK stores (cross-channel marketing).

When designing a sign-up campaign, it’s essential to create a seamless user journey and ensure consistency across every touchpoint – from the invitation email to the landing page, extending through the thank-you page and follow-up thank-you email.
For The North Face, the user experience is always central, supported by a clear understanding of the brand’s positioning and identity. The landing page form includes only the essential fields for first contact, ensuring a simple, trust-based lead generation process that can later evolve through progressive profiling.
A 20% discount serves as the main conversion incentive, encouraging both newsletter subscriptions and in-store purchases. Even the thank-you email becomes a valuable engagement tool, offering a curated product selection rather than a simple confirmation message.