Smartpricing

Responsive landing page for lead acquisition.

In the acquisition phase, it’s crucial to present your offer clearly and effectively.
A successful landing page highlights the Unique Selling Proposition, features a strong visual, and explains the benefits for the user – answering the key question: “Why should I share my personal data? What’s in it for me?”
The form should include only essential fields; additional details can be gathered later through progressive profiling, building trust over time.
The call to action must be clear, unique, and placed above the fold, with any repeated buttons linking back to the top form, particularly on mobile devices.
Finally, social proof – reviews and testimonials from satisfied customers – reinforces credibility and strengthens the brand’s reputation.