Rifugi Valli dell’Ossola

Logo and flyer design for “Rifugi Valli dell’Ossola”, Regione Piemonte.
The Ossola Valleys, in northern Piedmont, Italy, are a haven for mountain and hiking lovers. Over the years, I’ve explored many of their charming refuges along trails that pass through villages where the Walser heritage still thrives.

Inspired by this familiarity, I envisioned a visual identity to showcase the beauty of the Ossola Valleys to nature lovers.
The design reflects the area’s essence, featuring the dominant color palette of its landscapes: the deep green of forests and the turquoise of alpine lakes and waterways. The logo’s pictogram embodies the refuges’ sturdy, square structures with sloping roofs, designed to withstand winter snow, while also including the North Star, a timeless guide for travelers.
Finally, the typographic choice stylistically reflects the slanted roofs of mountain houses and the pointed, rugged peaks, using Le Havre, a highly vertical and angular typeface. To soften the sharp angles, I enclosed the pictogram in a circular shape, recalling the mountains embracing the Ossola Valleys.