Purina

Responsive email series for the purchase process on Purina Shop: abandoned cart email, reminder and repurchase email with discount codes.

Transactional emails are a valuable opportunity to connect with users. For example, when users leave items in their cart, abandoned cart emails help restart the conversation, reminding them that their selection is still waiting.
Re-engagement can also be driven by exclusive offers, a sense of urgency, and personalised product suggestions based on shopping habits.
In these campaigns, pets take the spotlight with a playful, engaging tone – perfectly suited to the goal of re-engaging users.
Check out my blog post to explore email marketing best practices.