Peuterey

I made the storyboard, the illustrations and animations, plus audio editing, for this short video to illustrate the project Contactlab carried out for Peuterey, an Italian fashion brand, and its results.

Creating promotional videos – including short clips like this one – always starts with storyboarding, guided by an initial concept that shapes the story from the very beginning. Whether sketched on paper or designed with software, each board helps plan a compelling narrative that captures the viewer’s attention.
Rhythm plays a central role: animations and transitions highlight key messages and guide the eye, while carefully chosen music supports the flow and keeps engagement high throughout the video.