Dream Cruises

Email series and landing page for the Holidays: Welcome email, Black Friday email, Travel tips email, Gift guide, Happy Holidays email.

The campaign aims to create engagement during the onboarding of new subscribers.
The pre-holiday series invites users to feel “on board” a magical cruise experience, with a seasonal Welcome theme. Blending the magic of Christmas with the spirit of travel, users are warmly welcomed into an exclusive atmosphere, where they can explore cabins and onboard services through interactive elements, discover gift ideas and Black Friday offers, find inspiration in travel tips and destination suggestions, and are finally greeted with a personalised holiday message.
A dedicated landing page completes the series, showcasing the offer and driving conversions.
Learn more about email marketing best practices in my blog post.