MARKETING MADE SIMPLER: HOW ADOBE EXPRESS EMPOWERS DIGITAL BRANDS
In digital marketing, every post, ad, and email is a chance to make an impression. But producing professional-quality visuals and content at the pace social media demands can feel impossible when design expertise isn’t…
GARTNER’S DIGITAL IQ INDEX: EXCELLENCE IN DIGITAL MARKETING
The Gartner Digital IQ Index is an annual assessment that ranks brands within a specific industry based on their digital investments and performance.
A GLIMPSE INTO MY JOURNEY WITH BRITISH ACADEMY OF DIGITAL MARKETING
While at the British Academy of Digital Marketing, I expanded my expertise in three key areas, among others: social media content planning, SEO analysis, and Google Ads campaign creation…
FROM GRAPE TO GLASS: DESIGNING A WINE MARKET APP
How do you approach designing an app for a wine e-commerce site?
It begins with extensive research on users and competitors, followed by an accurate, iterative UX design process comprising prototyping, development…
EMAIL MARKETING EXCELLENCE: A GUIDE TO INDUSTRY BEST PRACTICES
Despite often being deemed outdated, even obsolete, email marketing remains a resilient digital tool. Surprisingly, it has not lost its shine over the decades. Doubtful? The numbers tell the story: 77% of marketers report…
ENHANCING CULTURE THROUGH SEO: THE VENICE BIENNALE CASE
The Venice Biennale is the most significant cultural foundation in Italy and one of the most important globally. It hosts international events in various contemporary arts disciplines, including Art, Music, Cinema, Theatre…
BEST CONTENT MARKETING EXAMPLES FOR THE TRAVEL INDUSTRY
Recently, I conducted research on updated blogs, fresh visual resources, and podcasts that I find truly relevant and inspiring for promoting a travel-related site -a bit adventurous one…
PERSONAL BRANDING AS A PROFESSIONAL SKILL
Personal branding can be defined as the process of presenting and promoting yourself to your audience, leveraging the experiences, skills, and values that distinguish you…
TWO EFFECTIVE EXAMPLES OF INBOUND MARKETING: PATAGONIA AND HEADSPACE
Inbound marketing is a crucial tool for establishing and nurturing valuable relationships with potential customers by delivering high-quality content tailored to their needs and interests….
HOW CONSUMERS (REALLY) USE DIGITAL TECHNOLOGY
In recent years, digital technology has experienced significant transformations. While it was already progressing, the pandemic acted as an accelerator, enhancing consumers’ confidence and driving demand for…
THE ADOBE MARKETING MIX: A COMPLETE OVERVIEW
As a designer, I’ve been using Adobe products for more than 16 years. Through this analysis, along with the previous one focused on the product, I intend to delve into the 7 Ps of the Adobe Marketing Mix…
THE ADOBE MARKETING MIX: A FOCUS ON THE PRODUCT
Adobe offers a variety of software for creating and publishing multimedia content, being a market leader in this area. Some of its core products include Photoshop, Illustrator, and Acrobat Reader…
CONSISTENCY AS A CRITICAL SUCCESS FACTOR
If you deal with UX and UI design, the word “consistency” will be part of your daily vocabulary. But even if you are not directly involved in design and the concept is less familiar to you, you should get to know its meaning and…
Eva De Crescenzo 